The reasonable man adapts himself to the world.
The unreasonable one persists in trying to adapt the world to himself.
Therefore, all progress depends on the unreasonable man.
George Bernard Shaw
Man and Superman
These images link to Boards, Strategy, Marketing & Marketing Communications.
There are deliberate errors with the spelling of some brands (but most can work out what the brands or messages are).
And that is before analysing if the images use what some call logo slapping (via different approaches and channels) believing all are equal.
Ideally, organisations and brands should not be thinking just about short term performance metrics,
or believe that short term metrics (often well intentioned and logical/rational) will help navigate long-tail market and industry forces.
There are many reasons as to why and why some will choose a path/route consciously or unconsciously.
If you know why, great, if not, is it worth talking?
About our company and our values
About us
We can undertake whole projects, consulting or freelance assignments or we can contribute to any them.
Or we can offer personal support/challenge/mentoring so that you are #AlwaysThinking and #AlwaysLearning to make things simpler or to navigate challenges that you do not / did not realise were challenges.
We are interested in why.
Why are things not simple? (and yet we know simple is hard). Why do we use terms and mean totally different things? Why are we logical, why are we rational, why are we emotional, why are we passionate (about people, places, in some cases brands, in some cases not and our interests)? Why (in some cases) can we bring our personality, history and heritage to our organisations? Why do people not know your story, even if they have seen a CV? Why can we not see or hear, what we cannot (And does this link to #Perspectives, time and quantification / qualification of decisions)? Why are these pages not white (even though we may prefer white backgrounds), Why do we want to take shortcuts for efficiency, effectiveness and economy when world class teams, organisations and performers do not take shortcuts?, Why do messages not filter down into organisations in the way intended?
Is it because a lot of existing practices and thinking dictate that they know the answer and there is one right way? Why may that be the case? Is it because left brain thinking can and in a lot of places does dominate decision making? Left brain thinking is important, but are most of our decisions (personal and organisational) logical, or are they emotional / irrational? Why do we make short, medium and long term decisions? Why is logic, data and information not intelligence? (in isolation). And yet why is intelligence a way of thinking and learning.
We are curious, we are #AlwaysLearning and #AlwaysThinking, and we think (a lot) about #perspectives, #thinkingdifferently, #culture and #approaches at a local, regional, national and international level. Sportsbees® International & iBeehive® International use frameworks to help guide our thinking, but we still will ask questions as to why, to try and get to simple (which we know is hard).
Our values
Our values are designed to ensure that we strive to get the future we want following Swedish lagom. To some, this is an almost alien concept, but these are our values, and you do not need to approach life as we do. In fact, we probably think that for some individuals, teams and organisations, our values may not work.
In our view, that’s good, #AlwaysLearning and #AlwaysThinking but our values are
Fun: Ensuring work is a positive, enjoyable and balanced experience.
Boldness: Maintain a spirit of entrepreneurship, risk taking, ambitious goal setting and thinking independently. Do not just accept set views and the status quo. Challenge constructively.
Freedom: Of individual thought and action.
Trust: Open communication, share thoughts & empower individuals.
Modesty: Feeling confident, respectful and aiming to not be a Dickhead (All Blacks)
Learning: Constantly evolve, adding project, data and client work to systems for wider personal development & achieving VM(P)V.
Our values are not just words. They are instilled through ongoing discussion, training, employee behaviour so that we set our future.
Contact us
If you think that we may be able to help please contact us directly, or fill in the form in the contact section and we will get back to you as soon as possible.